Bhalo.

It has been said that I have one too many Bhalo garments in my closet and to that I say "Surely not, I haven't even started shopping their new range yet!"

Bhalo is a Western Australian label manufactured and produced by hand in Bangladesh, and they have got us completely covered for summer with their straight cut silhouettes, embroidered patterns and flat geometrics. And although the dresses are perfect for summer, our love for this label will be no summer fling. Bhalo is Bengali for “good”, and after years of dodgy practices in the fashion industry, it’s a label that’s breaking all the rules … and connotations associated with manufacturing in Bangladesh.

The label was started in 2009 by Jessica Priemus and Shimul Minhas Uddin, originally as a charity to bridge the gap between the developed and undeveloped nations, slowly evolving into a label that sought a connection between the garment and the wearer.  Therefore all the Bhalo products are hand woven, printed and embroidered, and the silks and yarns are naturally dyed. 

The whimsical designs paired with the breezy cuts create subtlety, yet simultaneously demand to be noticed. They are a perfect contradiction. However, Bhalo products, like their wearer, are not flawless, and they don’t claim to be. They admit to having small faults, because they are not made by machines but rather by humans; the label employs over 200 producers and artisans in rural Bangladesh. These are garments that connect both with the wearer and the makers.

Bhalo combines traditional construction with innovative design; it abandons mass production and instead embraces longevity. It is said that there is a beauty to simplicity and Bhalo makes life look and feel simpler.

(New range out now, check it out here)

- Alessandra 

*Mosaik does not take any credit for the photos used in this article